What we ship
We measured the market, then built its opposite.
Across three rounds we timed 278 Melbourne business websites on a phone. The median took 8.7 seconds to show
something and weighed 2.4 MB; 5 of 269 made Google's 2.5-second bar, and
116 of 269 took longer than ten. That is not a design problem. It is a specification, written by the
market, for the site nobody in it is building.
So we built it. Below are 8 trade and clinic sites, whole and working — one for every category in the study. None of the
businesses is real; they exist so you can open the thing itself instead of reading a list of promises about it.
01 · The same instrument, both times
8.7 seconds and 2.4 MB, against 1.5 seconds and 24 KB.
Comparisons are only worth something when both sides are measured the same way. Google Lighthouse 12, mobile profile, throttled connection — the same instrument used on all 278 sites in the studies, taking the median of three runs per site. No hand-picked run, no desktop
profile, no "up to" — the figures below are the worst of the 8, not the best. Measured 22 September 2026 at 10:42 am Melbourne time.
8.7s → 1.5s time to show, on a phone The median of the 269 sites we timed, against the slowest of ours. Google calls anything under 2.5 seconds good; 5 of 269 sites in the sample managed it.
2.4 MB → 24 KB weight, on a phone plan Nothing on the page that is not the business: no tracking scripts loading other companies' code, no framework the visitor pays to download, nothing that stalls the first screen. A customer on four bars in a car park gets the number.
100/100 Lighthouse performance, all 8 Zero blocking time, zero layout shift — nothing moves under the thumb as the page settles. That is the floor we build to, not a figure from one lucky run.
0 of 130 clinics in the study made the same bar The four clinic categories were the slowest in the sample at 8.9s median. Four of the sites below are clinics, built to the same file as the trades.
02 · Open them
Whole sites, not screenshots.
Tap the number, read the printed prices, open the questions, send the form. Every part works. Every one carries a banner saying it is a
demo, because a page that pretends a business exists is a lie and we do not publish those. The four clinics are written to AHPRA's
advertising rules — no testimonials, no superiority claims, nothing that presses a patient toward treatment — because a registered
practitioner cannot use copy that is not.
Roofing Ridgeline Roofing, Berwick 1.5s on a phone · 23 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Ridgeline Roofing → Plumbing Keyline Plumbing, Werribee 1.5s on a phone · 22 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Keyline Plumbing → Electrical Tallowood Electrical, Hampton 1.5s on a phone · 22 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Tallowood Electrical → Landscaping Fernridge Landscaping, Eltham 1.5s on a phone · 24 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Fernridge Landscaping → Dental Brookline Dental, Croydon 1.5s on a phone · 24 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Brookline Dental → Physiotherapy Coreline Physiotherapy, Preston 1.5s on a phone · 22 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Coreline Physiotherapy → Chiropractic Levelline Chiropractic, Craigieburn 1.5s on a phone · 22 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Levelline Chiropractic → Podiatry Strideline Podiatry, Frankston 1.5s on a phone · 24 KB · Lighthouse 100.
Printed prices a machine can read, tap-to-call above the fold, a form that gets a number without ringing, opening hours and service
area marked up so an assistant can quote them. Open Strideline Podiatry → 03 · Why they are like this
Every decision on the page was made by the data first.
A studio designs a site, then measures it, then apologises. We measured 278 of your competitors before a single one of these
pages existed, and every choice on them answers something the sample got wrong — the 8.7-second wait, the buried phone
number, the price nobody prints, the hours no assistant can read. The speed is not a feature bolted on at the end. It is the shape the
evidence forced.
That is the whole argument for using us, and it is not one an agency can borrow. It needs the 278-site sample, the instrument
that took it, and an engine trained on the answer by Auden, the AI we built and trained here — none of which arrives with a design brief. Nothing we send a client leaves here without a person reading it first.
The study these figures come from →
Run the same check on your own site, free →
What a build costs →