The book is empty.
A tearsheet is the page torn out of the paper to prove the advertisement ran. It is the only proof this trade has ever properly respected — not what a firm says it can do, but the thing itself, printed, with a date on it.
We opened in 2023 and this book has nothing in it yet. You will not find borrowed logos here, or a dozen five-star reviews written in the same voice on the same afternoon. You know how easily that is manufactured. So do we.
What follows is what we offer instead, and the honest argument for why it is worth more to you than a wall would be.
Four things an established agency has already sold off.
Every one of these gets quietly traded away as a firm grows: the principal stops touching the work, your account becomes one of many, the risk moves onto your side of the table, and the price hardens. We still have all four to give, and they are only ours to give for a while.
What goes in the book, when there is something to put in it.
Setting the bar now, in public, while it costs us something to set it high. Every entry in this book will carry all four of these or it does not go in — and you are welcome to hold this page up against whatever we eventually print.
Named
The business and the person, with their permission in writing. No initials standing in for someone who does not exist.
Dated
When the work ran and how long it took, so you can judge whether it is still relevant.
Counted
What changed in jobs, bookings and dollars — keyed and counted from the system, not remembered fondly after the fact.
Callable
A client who has agreed to take your call. A reference you cannot ring is not a reference, it is a paragraph.
Until then the page stays as you found it. We would rather you judged us on the promise, the price and the fifteen minutes than on a paragraph we wrote about ourselves in somebody else’s voice.
The first accounts, on keen terms.
The early accounts on this book are priced keenly and get more of us in the room than the ones that come after them. That is not generosity. It is the going rate for being first, and for letting us learn your trade properly on the way through.
The condition is not a discount in exchange for a review. You cannot buy those honestly, and we will not ask you to sell one. The condition is access: when the work has run long enough to have produced something, we get to key it, count it, and print the tearsheet with your name on it — if, and only if, you are happy with what it says.
And if the numbers turn out badly, we print nothing, you keep the work, and we have learned something expensive. That risk is ours. It is supposed to be.
The terms, in full
Jaguars Digital
Melbourne · Est. 2023
The obvious questions.
Something not covered? Ring us on 0482 022 493 — you will get a person, not a queue.
So you have never done this before?
We have — that is the difference between an empty book and an empty record. Jaguars was built inside a local business with exactly the problem we now sell the fix for, and the systems on this site are the ones we ran ourselves before we ran them for anybody else. What we do not yet have is a shelf of other people’s results we are free to print with their names on. Those take time to earn and permission to publish, and we are not going to shortcut either.
Can I talk to someone before I commit?
You can talk to us for fifteen minutes and get a fixed price out of it, which is more than most firms will give you after three meetings. As accounts come onto the book and agree to it, we will put you in touch with an owner running a similar setup in a similar trade. When that is possible we will say so plainly, and when it is not, we will say that too rather than inventing someone.
Why not just put a few testimonials up like everyone else?
Because you would not be able to tell them from the invented kind, so they would buy us nothing. Fabricated reviews and made-up ratings also breach Australian Consumer Law, and a firm that lies on its own website is telling you exactly how it will handle your account. We would rather be the one page you read that did not.
I am a registered health practitioner. Can you use my patients’ reviews?
No, and neither can anybody else — AHPRA prohibits using patient testimonials to advertise a regulated health service, whoever writes them. It catches a great many clinic websites out. Everything we build for practices leans on the proof that is allowed instead: Google Business ratings, before-and-after operational numbers, and search presence in the suburbs you actually serve.
Still reading
Be the first page in it.
Fifteen minutes, a straight answer and a fixed price. If the honest answer is that you should not spend the money yet, you will get that instead — which is the same candour this whole page is made of.