Ads that pay for themselves.
Ads are the fastest way to get enquiries and the fastest way to waste money. The difference is almost always what happens in the minutes after the click.
Most ad budgets are not lost on the ads. They are lost after the click.
Paid ads are the one channel where you can turn the tap on and have enquiries the same week. That is genuinely useful when you have a quiet fortnight coming and no time to wait on search rankings.
The trap is that you are paying for attention that expires in minutes. Someone with a burst pipe or a sore back clicks three ads, and whoever answers first gets the job. If your spend runs during the day but nobody replies until tomorrow morning, you have paid full price for a lead your competitor closed.
So we do this backwards from most agencies: the follow-up goes in first, then the ads. Instant reply, straight to a quote or a booking, and every dollar tracked back to jobs on the board rather than clicks on a dashboard.
Not impressions and reach. Spend in, jobs out, and the cost of each one — the only report worth reading.
No mystery, and no monthly report you cannot read.
Four moves, in this order. You will know what is happening in each one, and what it produced.
Week 01
We work out what a job is worth
Before spending a dollar we need your average job value and close rate. Without those numbers nobody can tell if ads are working.
Week 01
We aim narrow
Your suburbs, your services, people searching now with intent to buy. Not everyone in Victoria who once typed your trade into Google.
Week 02
We wire the follow-up first
Ads go live only once the reply system is running. Paying for a click and answering it three hours later is just donating money.
Ongoing
We cut what loses
Every month we kill the keywords and audiences that spend without booking, and put the money where jobs are coming from.
What is included
What it costs
$890/mo + ad spend
From, quoted fixed
Management from $890/mo, plus whatever you choose to spend with Google or Meta. Most local businesses start around $1,500 to $3,000/mo in ad spend. We will tell you honestly if ads are the wrong move for your numbers.
Traffic on its own pays nobody’s mortgage.
Paid clicks are expensive and they expire in minutes. Every campaign we run sits on top of a customer system with automatic follow-up, so you are not paying full price for leads that go cold before anyone rings back.
Bolt-on
Customer Database & CRM
A customer system built around how you actually work — every enquiry, client and job in one place your whole team can use, instead of five apps and a spreadsheet.
from $3,500 setup + $299/mo
Bolt-on
Automatic Follow-Up
AI follows up every new lead by SMS and email within minutes, nurtures the slow ones and only hands you the conversations worth your time.
from $750/mo
No wall of reviews. That is deliberate.
Est. 2023 · Melbourne · the book is open
We opened in 2023
So rather than borrow logos or run up a dozen five-star reviews written in one voice on one afternoon, we keep the tearsheet book empty until there is named, counted work to put in it.
What we can prove today
A fixed price before a minute of work happens. Half in earnest, with the balance only once it is live and doing what the docket said. And a number you can ring right now to watch the system answer it.
The trade for going first
Early accounts get keen terms and the principal on the job. When the numbers land we key them, count them, and print them with your name on — if, and only if, you like what they say.
The whole argument, including the part that flatters us least
Questions we get asked.
Something not covered? Ring us on 0482 022 493 — you will get a person, not a queue.
How long does it take?
A website build runs two to four weeks from brief to live. Most single systems — missed-call recovery, quoting, review requests — are running inside a week. A full setup with CRM and follow-up takes three to four weeks. You get the dates in writing with the quote.
Do I have to sign a contract?
No. Monthly services are month to month with thirty days notice. Project work is quoted fixed before we start, so you know the number up front. If we underestimate something, that is our problem, not a variation on your invoice.
I already have a website. Do I need a new one?
Often not. If your site loads quickly and reads well, we leave it alone and wire the systems into it instead. We will tell you honestly on the call — rebuilding a site that already works is a good way to spend your money on nothing.
Why not just use Wix or Squarespace?
For a hobby, you should. But a template's job is to look acceptable, and your site's job is to make you the obvious choice when someone is comparing three tabs — then hand that enquiry to something that follows up. That is positioning, writing and wiring, not drag-and-drop. It is also why we quote fixed and measure the site on booked work.
We already pay for a booking app, a form builder and an email tool. Why change?
Add up what the pile really costs: five or six subscriptions, none of which talk to each other, plus the hours someone spends re-typing between them every week. We replace it with one system that does the forms, bookings, follow-up and invoicing in the same place. One login, flat cost, owned by you — and you cancel the subscriptions one by one as it takes over.
Is this just software I could buy myself?
Some of the parts are, and you could. What you would be buying from us is the setup, the wiring between tools, the copy that gets replies, and someone who fixes it when it breaks. Most owners who try to assemble it themselves stall halfway and go back to doing it by hand.
What if I do not know what I need?
That is the normal starting point. Book the fifteen minutes and we will ask how enquiries reach you now and where they get stuck. You get a straight recommendation, including "you do not need us for this" if that is the honest answer.
Who owns everything if we part ways?
You do. The website, the domain, the customer data, the automations. We build things in your accounts wherever possible, and hand over logins on request. No hostage situations.
Google & Meta Ads across 250 Melbourne suburbs.
Pick your area for a page written about that market specifically — what the local demand looks like, and what tends to work there.