The journal · 3 pieces
The stuff we’d tell you on the phone anyway.
No growth-hacking, no funnels and flywheels. Just what actually moves the needle for a local business, written so you can act on it without hiring anyone.
Each one is the long version of an answer we have given on the phone more than a dozen times. Where there are numbers, they are ours or they are sourced.
Fifteen minutes on the phone will still get you further than an afternoon of reading.
Off the press, before make-up Fig. 1
01 How fast should my website load on a phone? Google's line is 2.5 seconds to show the page. We timed 89 local business websites: the middle one took 8.4 seconds. How to test yours free.
Websites · 5 min read 02 Why doesn't the phone number on my website ring? A customer taps Call and nothing happens, or it rings someone else. The five ways a call button breaks, and how to test yours in thirty seconds.
Websites · 5 min read 03 Why does my website say Not secure? Chrome's Not secure label, the full-page connection warning, and what changes in October 2026. The four usual causes, and how to check yours from a phone.
Websites · 5 min read
Websites · 5 min read 02 Why doesn't the phone number on my website ring? A customer taps Call and nothing happens, or it rings someone else. The five ways a call button breaks, and how to test yours in thirty seconds.
Websites · 5 min read 03 Why does my website say Not secure? Chrome's Not secure label, the full-page connection warning, and what changes in October 2026. The four usual causes, and how to check yours from a phone.
Websites · 5 min read
Rather just ask
Skip the reading. Tell us what is not working.
Fifteen minutes on the phone will get you further than an afternoon of articles. We tell you where the work is leaking and what it costs to fix — including if the answer is nothing, you are fine.