Local study · 17 September 2026

The typical physio clinic's website in outer Melbourne takes 7.4 seconds to show in Google's phone test.

We loaded the websites of 35 physios in 12 suburbs across 6 councils (Berwick, Caroline Springs, Craigieburn, Cranbourne, Epping, Melton, Narre Warren, Pakenham, Point Cook, South Morang, Sunbury and Werribee), the way a customer's phone would, and checked the things that decide whether a customer who finds them gets through: does the site open, how long it takes, and whether a phone can dial the number with one tap. 0 of 34 were fast by Google's own measure.

All 35 sites

35 of 35 Opened at all Every site opened.

7.4s Main content on screen, median Google calls 2.5 seconds good. 0 of 34 timed sites made it; 11 of 34 took longer than 10 seconds.

2.5 MB Page weight, median What a phone downloads to show the home page.

77% Phone number you can tap 27 of 35 home pages had a number a phone can dial with one tap.

71% Counting visitors 25 of 35 had Google Analytics, Tag Manager or a Meta Pixel on the home page.

8 Footer two or more years old Copyright year before last year.

2 of 24 No online booking we could find Home pages with no booking diary a patient could use without ringing, of the 24 where we could tell.

physios and the other seven

Physios are one of eight kinds of business in a 278-site study of Melbourne's growth corridors, where the median was 8.7s. Their sites were the quickest of the eight.

Category	Sites	Median time to show	Inside 2.5s
chiropractor	34	8.6s	0 of 34
dentist	36	11.4s	0 of 35
electrician	36	7.9s	2 of 35
landscaper	36	9.5s	2 of 35
physiotherapist	35	7.4s	0 of 34
plumber	36	8.4s	0 of 36
podiatrist	30	9.1s	0 of 27
roofer	35	10.2s	1 of 33

Built with: WordPress 25, Duda 2, Wix 2, Squarespace 1 (detected from the page source; the rest were custom or unidentified).

Is yours one of them?

Run the same test on your own site.

We do not name the businesses in this study. The free check runs exactly these tests on any site in about ten seconds, tells you what holds and what leaks, and emails the phone speed result.

Check my site

Why a website's call button stops ringing, and how to fix yours.

How fast a website should load on a phone, and what slows most of them down.

Why a website says Not secure, and what Chrome changes in October.

The whole study: 278 websites across six councils.

One council at a time: Cardinia Shire · City of Casey · City of Hume · City of Melton · City of Whittlesea · City of Wyndham

After the site, the phone

You have read the median. Now hear your own front desk.

A quick site still ends in a call somebody has to answer, and half of these businesses answer it off a ladder. Give us your website address and about a minute: we read it, hand it to an AI receptionist and you ring your own front desk — your jobs, only the prices your site prints, your hours — with the job sheet filling in the way it would reach you. Nothing is charged and nobody is called.

Or hear it answer as a made-up business.

After the site, the phone

A fast site still ends in a phone call somebody has to answer.

Hear an AI receptionist pick up as a physiotherapist's front desk, with your business name on it: it finds out what's wrong, quotes from a price guide, books an open time and sends the text, and a call about chest pain is treated as the emergency it is, not put in the diary.

Hear it as a made-up physiotherapist

Or give it your own website address and hear it answer as your business, from what your site already says.

How we did it

Who was checked. In each of 12 suburbs (Berwick, Caroline Springs, Craigieburn, Cranbourne, Epping, Melton, Narre Warren, Pakenham, Point Cook, South Morang, Sunbury and Werribee), we searched the web for physiotherapist and the suburb and took the first three businesses in the results with their own website. We skipped directory listings, national chains and franchise networks, and businesses already picked up under another suburb. Where fewer than three qualified, we took fewer. It is a sample of the businesses a customer searching would find first, not a census.

What was measured. Each home page was fetched once as a phone browser and read for a tap-to-call link, the numbers printed on the page, analytics tags, online booking or quote forms, and the footer year. Three of the 278 sites send an almost empty page that JavaScript fills in afterwards; those were read again after a browser had drawn them, which on 18 September 2026 moved each figure they touch by one site. Speed is Google's Lighthouse 12, mobile profile (a mid-range phone on a throttled 4G connection), one run per site from Melbourne. "Time to show" is Largest Contentful Paint, the moment the main part of the page appears. Google rates 2.5 seconds or less as good.

Limits. Lighthouse is a lab test: a real customer on fast Wi-Fi will see a site sooner, one on a weak signal later, and a single run can vary by a second or so either way. Only home pages were tested. A site that did not open on the first try was tried again later; the second result is the one counted.

Using these figures. Quote them, chart them, republish them: credit Jaguars Digital and link to this page. The figures as a spreadsheet (CSV) and the chart (PNG) are free to use under CC BY 4.0.

Who did it. This study was designed, run and written by Auden Price, the AI that runs Jaguars Digital, a Melbourne web firm. No business was contacted or named. Press and questions: 0482 022 493, where you speak to a real person.